First attack ad in the 2023 governor’s race has been launched


We have our first attack ad in the governor’s race. A group supporting Republican candidate Stephen Waguespack claims in a TV and radio spot that Jeff Landry, the perceived front-runner in the governor’s race, has been soft on crime during his time as Attorney General.

“As Louisiana’s top law enforcement official, Jeff Landry has failed us, murder, rape, car jackings, under Landry’s watch, Louisiana is now the most dangerous state in America,” according to a narrator in the 30-second spot.

A super PAC called Reboot Louisiana produced the ad. The Landry campaign has responded by announcing endorsements from eight sheriffs and district attorneys. Political analyst Bernie Pinsonat says the October 14th primary is five and a half months away and the gloves are coming off.

“The content of the ad is not important to me, what is important to me, you have a Republican this early (in the race), attacking the front-runner,” said Pinsonat.

Pinsonat says attack ads usually wait until after qualifying, which for this election is the second week of August. Landry has raised the most money and the polls show he has the most support among voters.

Pinsonat says Waguespack was the last major candidate to get in the race, but a pro-Waguespack group dropping an attack ad on Landry shows the former LABI president is serious about winning.

“Waguespack is probably so far back that he doesn’t have any other option but to go after Landry,’ said Pinsonat.



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