It seems that AI has taken over the entire Christmas shopping experience. LSU marketing professor Dan Rice says with Christmas shopping lists becoming more and more complex, an increasing number of shoppers are turning to AI for inspiration before schlepping to the malls and fighting the crowds.
“Anywhere from a quarter to nearly 40%, depending on who’s given you the figures, of shoppers will actually start with an AI-based interaction nowadays,” Rice said.
Rice says if you’ve noticed that the items that you’re looking for in the store are always in stock, you can thank AI for that.
“So it creates situations where you have a lot better accounting for what needs to be ordered, what needs to be delivered when, and leads to a lot less stock outs, which translates to people being able to buy what they want,” Rice explained.
And if you go online and get stuck as to what to get your special someone for Christmas, Rice says now, there’s AI to the rescue.
“We’re also seeing retailers like Walmart and Amazon coming up with Sparky and Rufus, their own AI-based agents, that can help you decide on different products that you might want to buy,” Rice noted.
In fact, Rice says Rufus has helped Amazon bring in an additional $10 billion in revenue.
