2026 is the “Year of Outdoors” in Louisiana. It’s a year-long initiative to invite both residents and visitors to either discover or rediscover the natural beauty and the scores of recreational opportunities the state has to offer. Lieutenant Governor Billy Nungesser says as part of the occasion, there’s something new for everyone to enjoy.
“We’re rolling out a new birding trail across the state that has been a great draw for many states and areas around the world,” Nungesser said.
Nungesser says the promotional campaign extends well beyond Louisiana’s borders.
“We’ve wrapped some taxis in London. We’ve had some video advertising in several of the airports that have direct flights into Louisiana,” Nungesser noted.
Nungesser says every year, they invite travel writers to the state to ride on a Mardi Gras float. This year, as part of this initiative, they’ll stay in a cabin along Lake Pontchartrain and ride on a float in Covington.
“They’ll get a taste of Mardi Gras. They’ll see one of our beautiful state parks. And then we’ll take them on some great tours of all the great outdoors of Louisiana, so they can go back home and write about it and blog about it on their sites,” Nungesser explained.